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The History of PANDORA

Recognized as one of the world’s most influential jewelry brands, PANDORA traces its roots to humble beginnings in Denmark. In 1982, founders Per and Winnie Enevoldsen opened a jeweler’s shop on Nørrebrogade Street in Copenhagen. They often traveled to Thailand in search of jewelry for importing and as demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.



In 1984, the couple made a major commitment to their growing company by opening their own production facility in Thailand, PANDORA Productions, to ensure control of their own designs.

The year 2000 saw the launch of PANDORA’s ever-popular charm bracelet on the Danish market. Created with the idea of “one charm for every unforgettable moment in a woman’s life,” the concept was quickly embraced. Women enjoy the ability to customize their bracelets by selecting from hundreds of hand finished sterling silver, 14K gold, Murano glass and exotic wood charms, which they can easily add on by virtue of a patented threading system.



PANDORA introduced its jewelry to the United States and Canada in 2003. The North American market is PANDORA’s largest, with the line currently sold in more than 2,500 fine jewelry and gift stores.



As word about the bracelet spread, PANDORA‘s product offerings expanded. Rings, bangles, necklaces, customizable earrings and Swiss-made watches have been added to the assortment pieces are introduced several times a year to the collections



In 2010, PANDORA entered the NASDAQ OMX Copenhagen after a successful Initial Public Offering of shares in the company although a key point in the company’s history, the stock market merely marks the beginning of a new chapter in PANDORA’s story.



Today, more than 30 years after its unassuming start, PANDORA is a recognizable global brand that operates and manages a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. The products are sold in more than 70 countries on six continents. The PANDORA brand, and its collection of currently over 1,600 unique jewelry designs, is sold directly or through third-party distributors to over 10,300 points of sale worldwide, including more than 800 PANDORA branded concept stores.



PANDORA’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality.



Women come in a variety of shapes, sizes and colors, with varying life experiences that make them unique, distinct and extraordinary, yet they are all the same in one fundamental way; each woman has a story to share. And each story comprises of a personal collection of special moments that makes each woman who she is. These unforgettable moments are remarkable and unique and each one is worth celebrating, no matter how large or small.



http://www.PANDORA.net/en-us



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